WESTSIDE invites you to leave behind the chaos of the world and enter a place where you will be the centre of our attention. We are here to help clients reshape a version of beauty that’s authentic to them.
Robert has been in the hairdressing business for 20 years in both the Netherlands and Australia. He is also the co-owner of Hoofdbureau in Amsterdam. For the past 5 years Robert has been strengthening the People 4 team with his knowledge in hair styling.
Robert's inspiration comes from the theater and musical world for which he has worked extensively backstage. He also provided hair styling for models of new and emerging designers during Paris Fashion Week on behalf of the 'Number 4 Hair' brand.
Robert has a passion for hair, styling, creativity and 'out of the box' thinking. He enjoys sharing this knowledge with others.
Louise has worked as a trainer in the hair industry since 1998. She has a passion for hair and believes that education is the key to continued growth as a hairdresser.
From 2001 to 2010 Louise was the International Colour Director of Fudge and since 2010 she has been the International Education Manager of People 4. Over the past 20 years she has worked with some of the best hairdressers in the UK, developed numerous (inter)national training courses, and assembled a team of highly qualified trainers who work with her.
All technical cutting and color courses, and In Salon Support & theory courses, are taught by Louise in English.
Cas has been in the hairdressing business for 20 years born (1976) in Tilburg.
I've worked with Ton Reijnen in Tilburg. Ton taught me to appreciate the profession, Vidal Sassoon, form and art. After working there for 13 years, I almost took over the salon there. This eventually didn't happen.
I then decided to move to Amsterdam where I started as a chair renter at SALONB.
In the two years that I worked there, I got to know Robert. Eventually we started Hoofdbureau Amsterdam together and became the co-owner of Hoofdbureau in Amsterdam. Now I'm ready for a new adventure; WESTSIDE.
Motto: I don't really have a motto, but try to step a little outside your comfort zone one's in a while. Know that everything at one point comes to an end. So why not try something new? Like a different haircut, or a little change in your hair color?
Inspirations: I look at people in the streets, art, fashion, jewellery and also interior design.
I love imperfections; so I like industrial designs, wabi sabi, artisanal clothing, things that you can see, are made by a human or is 'lived-in, high-tech, very streamlined things and very perfectly shaped, machine-made. And I really love it, when you see these two combined.
Team: Important for me with the team is that we can work together, help and inspire each other and learn from each other, while having a good time doing it.
If there is a good vibe, the work delivered will be better in my opinion.
Cindy has worked as a color specialist and trainer in the hair industry for over 12 years already and her main area of focus is color.
As a hair scientist, she specialises in understanding color, face shapes, skin tones and color personality. With her vast amount of knowledge in the color field, her skills go beyond techniques.
Cindy's passion is color because it allows you to make someone more beautiful, and the techniques can be applied in any salon. Her inspiration comes from Coco Chanel's quote "The best color in the whole world is the one that looks good on you". Every person is unique, and this creates a challenge every time, so you never stop learning colors. This is one of the lessons Cindy likes to teach her students.
All theory, color technique and In Salon Support courses are taught by Cindy in Dutch.